Aug. 19, 2002
Towson University Director of Athletics, Dr. Wayne Edwards, is pleased to announce the unveiling of a new athletic logo that will be used to identify all of its intercollegiate athletic teams.
The new logo, which depicts the profile of an aggressive Tiger head, will be rolled out system-wide, marking a universal brand for Towson athletics and the University's athletics program. Unlike its predecessor, the redesigned Tiger logo features greater versatility for multiple uses in a variety of applications.
"This is the perfect time for a new logo," said Edwards, "as many exciting advances are occurring within Towson athletics. We're opening our new stadium next month and we're beginning our first full year in the Colonial Athletic Association.
"We were looking for a unique logo and we think we've found it," he added. "We're proud to be one of the many colleges and universities which utilize Tigers as its nickname. We wanted a Tiger logo, which would distinguish the Towson Tiger from all of the others. We believe this is a contemporary mark that reflects the energy and excitement of Towson athletics. We're very pleased with the new logo and we feel it will be favorably received by the University, the Towson community, our alumni and fans."
Designed by MGH, an Owings Mills-based full-service marketing communications firm, the new Tiger logo will be featured on a variety of University-printed materials, including: media guides, game programs, ticket brochures, tickets, schedule cards and posters. The new logo will appear on all uniforms worn by Tiger student-athletes.
University Marketing and the Design and Publications Department assisted the Athletic Department in the conception and design of the new logo. Additionally, the University conducted focus groups consisting of students, staff and alumni in an effort to capture and reflect school spirit in the retooled Tiger insignia. Towson University last modified its Athletic logo in 1995.
For information on the new Tiger logo, contact the Office of Athletic Media Relations at (410) 704-2232.