Oct. 8, 2002
PacificHealth Laboratories, Inc. announced today that they have entered into an exclusive sponsorship agreement with two NCAA Division I Intercollegiate athletic conferences, including the Patriot League, making ACCELERADE the official sports drink for both conferences.
The agreement gives ACCELERADE sponsorship of both the Patriot League's and the Northeast Conference's (NEC) men's and women's basketball tournaments in 2003 and 2004. ACCELERADE will be on the sidelines at all tournament and televised games and featured during in-game commercials. In addition, the agreement gives ACCELERADE other promotional and on-site exposure vehicles with the Patriot League.
"To have two respected college athletic conferences select ACCELERADE as their official sports drink is a strong endorsement," said Dr. Robert Portman, President and CEO of PHLI. "These leagues are the latest to join an already impressive list of Olympic athletes, professional football, basketball and hockey teams, and college and high school teams who are making ACCELERADE their sports drink of choice."
"We strive to provide the best in competition and quality of experience for Patriot League student-athletes. Joining forces with ACCELERADE will only help achieve that goal," said Executive Director Carolyn Schlie Femovich.
"Partnering with a highly visible state-of-the-art product like ACCELERADE will not only benefit our conference but also our student-athletes to achieve greater things on the field, added John Iamarino, Northeast Conference Commissioner. "Our trainers and teams will now be using the most advanced sports drink which has been shown in scientific studies to safely improve athletic performance."
ACCELERADE is the first sports drink engineered to meet all the hydration, energy and nutrition needs of working muscles. Unlike conventional sports drinks, ACCELERADE has the patented 4 to 1 ratio of carbohydrates to protein to speed the movement of carbohydrate into the muscle. ACCELERADE extends endurance by 24% compared to a conventional sports drink and 57% compared to water.
About the Patriot League: The Patriot League, an NCAA Division I athletics conference founded on the principle of admitting athletes who are academically representative of their class, is in its second decade of academic and athletic excellence. Participation in intercollegiate athletics at Patriot League institutions is viewed as an important component of the undergraduate experience. A successful Division I-AA football conference since 1986 and an all-sport conference since 1990, membership includes American, Army, Bucknell, Colgate, Holy Cross, Lafayette, Lehigh and Navy, while six additional institutions hold associate membership. Patriot League member institutions are among the oldest and most prestigious in the nation, graduating alumni who are well prepared for life with the ability to make meaningful contributions to their community and society in general. In the most recent NCAA Graduation Rate Report of student-athletes, the Patriot League ranked FIRST among NCAA Division I conferences.
About the Company: PacificHealth Laboratories, Inc., Woodbridge, NJ, was founded in1995 to develop and commercialize functionally unique nutritional products for sports performance, weight loss and control of Type 2 diabetes. To learn more about ACCELERADE and PacificHealth Laboratories visit www.accelerade.com or www.pacifichealthlabs.com.