CENTER VALLEY, Pa. (January 30, 2020) – The Patriot League announced Thursday a 10-year marketing rights agreement with JMI Sports that will run through the 2029-30 academic year. This collaboration, which begins July 1, 2020, will boost the League’s energies to provide exceptional student-athlete experiences and support for its 24 NCAA Division I sponsored sports.
JMI Sports is a full-service collegiate marketing firm providing the highest quality management of athletics multimedia rights. In the process of generating significant new revenues for the Patriot League, JMI Sports will assist in strengthening the Patriot League brand and expanding its fan base across the nation.
The Patriot League joins an impressive list of elite partnerships, including Clemson University, the University of Kentucky, the Ivy League, the Mid-American Conference, the Mountain West Conference, the University of Pennsylvania, the University of Pittsburgh, Harvard University and joint-venture properties of the University of Georgia and Columbia University (with Learfield/ IMG College), as well as the University of Notre Dame (with Legends).
“I am pleased to announce the Patriot League has selected JMI Sports to manage the League’s marketing rights,” said Patriot League commissioner Jennifer Heppel. “This is an exciting partnership for the Patriot League as JMI Sports is uniquely positioned to create sponsorship opportunities that align with our values. We look forward to working with Erik Judson, Tom Stultz and JMI Sports, which is one of the nation’s premier sports marketing firms.”
“We are honored to have been selected as the Patriot League’s marketing partner,” said Erik Judson, CEO of JMI Sports. “We believe the Patriot League’s impressive membership provides many unique opportunities for sponsors to engage with tremendous brands and an extraordinary alumni base.”
ABOUT THE PATRIOT LEAGUE
The Patriot League is in its fourth decade of academic and athletic achievement, continually demonstrating that student-athletes can excel at both academics and athletics without sacrificing high standards. The Patriot League’s athletic success is achieved while its member institutions remain committed to its founding principle of admitting and graduating student-athletes that are academically representative of their class. Participation in athletics at Patriot League institutions is viewed as an important component of a well-rounded education.
ABOUT JMI SPORTS
JMI Sports is a full-service collegiate marketing firm providing the highest quality management of athletics multimedia rights. Breaking new ground in the creation of the Total Campus Marketing program, JMI Sports works hand-in-hand with each university in the pursuit of their success, maximizing their economic potential. JMI Sports manages an impressive list of signature partnerships including the University of Kentucky, Rupp Arena at Central Bank Center, Clemson University, the University of Pennsylvania, the University of Pittsburgh, Harvard University, and joint-venture properties of the University of Georgia and Columbia University (with IMG College), as well as the University of Notre Dame (with Legends). JMI Sports also represents several high-profile conferences including the Ivy League, the Mid-American Conference, and the Mountain West Conference. Founded in 2006 by Erik Judson and technology entrepreneur John Moores, former owner of the San Diego Padres, JMI Sports is also a highly regarded project manager for the development of collegiate and professional sports facilities.